Prince William dusts off his Blue Peter badge as BBC show backs Earthshot competition
Blue Peter is giving young viewers the chance to be recognised by Prince William's prestigious Earthshot Prize.
Prince William is dusting off his Blue Peter badge as the BBC show backs his annual Earthshot Prize competition.
The show, which has been running since 1958, has launched a brand new competition searching for the next generation of young inventors, problem solvers and change-makers.
Children, who are aged between five and 15, are invited to submit an original idea aimed at achieving one of the five 'Earthshots', the aspirational environmental goals established by The Earthshot Prize: Fix our Climate, Protect and Restore Nature, Clean our Air, Revive our Oceans and Build a Waste-free World.
Founded in 2020, the Earthshot Prize is scouring the globe for inspiring ideas, innovations, and technologies to protect the planet and create a healthy, sustainable future for all people.
Previously speaking about his initiative, William said: "I started the Earthshot Prize to search for solutions to the world’s biggest environmental challenges and we want to find the next generation of young inventors who can make a change."
Hannah Jones, CEO of The Earthshot Prize said: "The optimism, creativity, and ingenuity of young people is the fuel that powers The Earthshot Prize and our efforts to find and support exciting environmental innovations.
“We’re thrilled to partner with Blue Peter to inspire young minds to use their boundless imagination to envision the future they want to live in."
Steve Backshall added: “We hope to empower children to see that their ideas can come to life and really make a difference. I hope we can guide Blue Peter viewers to learn about environmental challenges and inspire them to dream up their own inventive ideas as solutions!”
Sarah Muller, Senior Head of BBC Children’s Commissioning 7+ says: "Blue Peter has a proud history of engaging children in real world issues, and since 1988, the green badge has inspired kids to make positive changes to live in a more environmentally friendly way. We can’t wait to see the ideas, inventions and creative solutions that kids come up with to improve the world around them."
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William was previously presented with a green Blue Peter badge last year to mark Blue Peter's 65th birthday celebrations.
As per BBC, the green Blue Peter badge was introduced in November 1988, and recognising children who show they care about the planet, climate change, recycling, protecting animals and their habitats.
Famous recipients of the green badge include Sir David Attenborough and Greta Thunberg.
The Prince and Princess of Wales were also recipients of the gold Blue Peter badge back in 2017.
