Princess Beatrice sparks frenzy as she promotes sun safety in Princess Kate's go-to brand

Princess Beatrice was all smiles on Tuesday as she visited a school in London to highlight the importance of sun safety from a young age.

The Princess of York, who is patron of the British Skin Foundation, backed the charity's "More, More, More" campaign as she joined an assembly of 9-10-year-olds at St Mary’s & St John’s CE School in north London to learn about sun safety.

Beatrice looked every inch the royal she is as she donned a rose print structured midi dress by Me+Em (£295), a brand regularly favoured by the Princess of Wales.

The royal paired the look with Chanel's lambskin ballerinas in beige and black (£820).

Royal fans were delighted to see Princess Beatrice and praised her on her latest style choice.

One user wrote on Instagram: "Adore the outfit. The dress is adorable and very summery and the shoes are perfection to give the dress that day-to-go chic casual vibe. Splendid!"

Another one said: "When you have a big print like this + a high neckline + long sleeves I do think you should hem the dress to right under the kneecap so it doesn't seem like the dress is swallowing you whole. She does look lovely tho(sic)."

A third one added: "Beautiful [heart eyes emoji] for Princess Beatrice."

The princess learned about the importance of wearing more protective clothing, using more sunscreen and seeking more shade during the summer months by BSF representatives Consultant Dermatologist, Dr Anjali Mahto and Head of Communications, Lisa Bickerstaffe.

Later, she was presented with the school children's own sun safety posters, who were given their own BSF wide-brimmed hats to protect themselves from UV rays during the summer holidays.

Princess Beatrice said: "Protecting your skin from a young age is essential for overall skin health.

"It was fantastic to see the children at St Mary’s & St John’s learning about the British Skin Foundation’s ‘More, More, More campaign."