Prince Harry and Meghan Markle's biggest PR disasters, according to royal experts
Royal experts have named Prince Harry and Meghan Markle's greatest PR disasters.
Prince Harry and Meghan Markle's biggest PR disasters have been laid out by royal experts.
Every week in 'Pump Up The Jam', royal experts Kinsey Schofield and Cristo Foufas deep-dive into the Sussexes. The most recent episode focused on the couple’s PR missteps over the years.
The royal experts said that the first PR nightmare would “define (the Sussexes) for the rest of their lives”.
After stepping back as senior royals, the couple sat down with Oprah Winfrey in 2021 for a tell-all interview about why they decided to move to America and their issues with the royal family.
Schofield said that the interview was a “rage-fueled move” by the couple after they were told that the palace had cut off the Sandringham agreement and that they couldn’t use their “Royal Highness” titles.
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Foufas said the couple dropped “grenade after grenade”, “verbally vomiting” and “positioning themselves as victims”. The experts gave the interview 2/10 as a PR move, saying it was “one of the most detrimental things they did for their brand”.
The next PR disaster was labelled as the Sussexes Netflix docuseries, Harry & Meghan. Schofield called it “contrived” with many important private moments having been conveniently recorded by the couple.
She also said they were “over-the-top” and painted an “unauthentic picture”, saying the couple were always exaggerating their stories with Meghan claiming that she’d “never curtseyed before” despite doing it multiple times on her TV show Suits.
The Sussexes podcasts were up next, with Schofield saying they were a “huge missed opportunity” with the couple “delivering a completely different product than they promised”.
The expert said that Meghan and Harry had promised they would be talking to real people making a change in the world and instead showcased Mariah Carey “discussing the meaning of the word Diva”.
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Schofield and Foufas gave the podcasts a 2/10 PR rating, saying that it showed that the couple “commits to very little”, with them already moving on to another deal, and shows them in “not a great light”.
The experts gave the Invictus Games an 8/10, but said this could fall with Harry and Meghan making it “sinister” by turning it into their “PR machine”.
They gave the Archewell Foundation a 3/10, saying they “couldn’t define what the charity does” and that the Sussexes used it to “sell stuff” such as Harry’s memoir Spare.
The memoir itself received a 1/10 rating, with Foufas saying it was merely a “bizarre list of gripes” which “left them open to utter ridicule”. He added that it was when the tide turned against the couple in America.
And Meghan’s new brand American Riviera Orchard was given a -1/10, saying it showed the couple’s “amazing lack of self-awareness” with Meghan launching the brand amid the King and Princess Kate’s cancer diagnoses.
