Soccer Aid viewers say same thing as they slam 'out of touch' donation detail

Soccer Aid returned for another year as a string of A-listers went head-to-head at Stamford Bridge in order to raise money for UNICEF.

By Jennie Buzaglo, Showbiz Reporter

Soccer Aid for UNICEF 2024

Soccer Aid viewers complained as they spotted an "out of touch" donation detail (Image: ITV)

Soccer Aid returned to our screens on Sunday night (June 9), but some viewers couldn't help but complain after spotting an "out of touch" detail regarding the donations.

The star-studded event saw the likes of Paddy McGuinness, Erin Doherty, Danny Dyer and Bobby Brazier take to the pitch for England.

On the World XI side, Roman Kemp, Usain Bolt, Tommy Fury, Martin Compston and Lee Mack were among those showing off their skills. Ahead of kick-off, hosts Dermot O'Leary and Alex Scott and a number of other celebrities encouraged viewers to donate to the worthy cause.

However, some fans were left divided over the suggested minimum donation amounts displayed on screen, given the current cost of living crisis. Viewers vented their frustrations on social media, with one writing: "#SoccerAid what happened to the days of give what you can £1, £2 donations etc?"

Dermot O'Leary Alex Scott Soccer Aid

Soccer Aid was hosted by Dermot O'Leary and Alex Scott (Image: ITV)

A second fumed: "#SoccerAid Sad for any parents that would really love to donate but may be struggling right now, as it seems to Soccer aid that £1, £2, £3 is no good to them. Starting the pledge requests at £40, £30, 20 etc! on the advert seems so out of touch with reality. #donatewhatyoucan".

Expressing confusion over the donation amounts, another penned: "People thinking the minimum they can donate is £10. Make it clearer lower donations can be made online. #socceraid".

A fourth weighed in: "I'm sure telethons used to be donate £3, £5 or £10. We're in a cost of living crisis here... #socceraid." However, some defended the event's approach, with one saying: "I say well done to #SoccerAid for setting the lowest donation at £10."

Another agreed: "Come on people out there tenner won't hurt ya get donating... #Socceraid". Meanwhile someone else declared: "You can do your bit with a small donation," reports the Mirror.

Soccer Aid For UNICEF 2024

England were crowned champions of Soccer Aid (Image: Chelsea FC via Getty Images)

Despite the controversy, it's important to note that donors are not limited to the amounts suggested on screen and can choose to give any amount via the official website.

England were crowned champions of Soccer Aid for the first time in six years, beating World XI 6-3 at Stamford Bridge.

England manager Robbie Williams revealed that more than £15 million had been raised for UNICEF, bringing the overall total to £106 million since Soccer Aid first kicked off in 2006.

Funds raised from the event will aid Unicef in protecting children from disease and malnutrition, supporting mental health, and providing assistance during crises in war-torn countries.

Would you like to receive news notifications from Daily Express?