It movie: Georgie is CREEPIER than ever in disturbing NEW video - watch
IT’S NO SECRET that It opens with adorable small child Georgie meeting a gruesome demise.
It's Georgie appears in a new video
The child is seen later in the movie uttering the famous phrase, “You’ll float too”.
And now, in a new promo video from a US cinema, he’s seen saying it again - while delivering an unsettling PSA.
“If you talk or text at the Alamo Drafthouse Cinema, you’ll float too,” he says, over music-box music.
He repeats the latter phrase several times, sounding more and more sinister each time, before before a fancy-dress Pennywise appears on screen with a creepy smile.
"You'll float too" injects fear into viewers
Bill Skarsgard plays Pennywise in the movie
Georgie actor Jackson Robert Scott appeared in full costume for the clip, complete with yellow raincoat and red balloon.
The Alamo Drafthouse is used to hitting headlines by now: it’s the cinema chain behind the women-only screenings of Wonder Woman and clown-only showings of It earlier this yeear.
It did phenomenally well at the box office over the weekend - amassing over $180 million worldwide.
That’s a record high for a horror movie, and substantially better than another Stephen King adaptation - Dark Tower - which launched earlier in the summer.
Pennywise the Clown SPEAKS in latest trailer for IT
It will be followed by Chapter Two in 2019, in which Bill Skarsgard’s Pennywise will return.
The sequel will follow the Losers’ Club into adulthood, with flashes back to their youths.
It is out now.