Express. Home of the Daily and Sunday Express.
Martin Lewis slams eyewatering England kit price - 'We're in a cost of living crisis!'
Martin Lewis shared his frustrations about England's new kit on social media.
Martin Lewis has slammed the eye-watering price of the new England football kit while the country is engulfed in a cost of living crisis. The Money Saving Expert chief pointed out that the ‘Dri Fit’ version of the shirt costs a whopping £125.
Nike have caused controversy by changing the colour scheme of the St. George’s Cross on the collar of the shirt. The cross, the national flag of England, is generally depicted as red on a white background.
On the neck of the shirt, the cross instead adopts a navy blue, light blue and pink colour scheme. Figures across the political spectrum have called on Nike to change the colours back to the traditional red and white.
However, Lewis has pointed out that the true controversy is the price of the kit. The financial journalist tweeted on Friday morning: ”PS never mind the fact the new English football kits shirts cost £125 (£85 for the lesser 'stadium version') amidst a cost of living crisis!”
Fans have been forced to fork out a huge £125 for the ‘Dri Fit’ version that will be donned by England’s players at this summer’s European Championship. Nike say that the technology is designed to enhance performance by keeping players “dry and cool with breathable, lightweight fabric”.
The children’s version of the shirt has been priced at £119.99. Parents with two children will be forced to fork out nearly £240.
A cheaper shirt, which does not feature the ‘Dri Fit’ technology, has also been put on sale but will still set supporters back £85 for the adult version, with the children’s one listed at £64.99. It comes at a time when hard-working fans are feeling the effects of rising living costs.
DON'T MISS...
Keir Starmer adds voice to outrage over England flag design on Euro 2024 kits
Have your say on 'woke' new England Nike strip for this summer's Euros
MPs lead fury over new ‘woke’ St George Cross on official 2024 England kits
Meanwhile, the Labour leader Sir Keir Starmer has urged Nike to revert to the traditional red and white colours on the St. George’s Cross. The manufacturer says that the new colour scheme has been designed to resemble the training kit worn by the 1966 World Cup winners.
“I’m a big football fan, I go to England games, men and women’s games, and the flag is used by everybody. It is a unifier. It doesn’t need to be changed. We just need to be proud of it,” Starmer told the Sun.
“So, I think they should just reconsider this and change it back. I’m not even sure they can properly explain why they thought they needed to change it in the first place.”