Piers Morgan and Susanna Reid take to the skies for cheesy Love Daytime ad
THE stars of ITV’s daytime television programmes have all got together for the first time ever to make possibly the cheesiest advert in the history of television.
Love Daytime: Stars of ITV Daytime
Piers Morgan, Susanna Reid, Lorraine Kelly and the Loose Women are among the famous faces to feature in the 40-second commercial released by the broadcaster to promote ITV’s daytime programming.
The promo is accompanied by John Paul Young’s classic track Love Is In The Air, cementing its place firmly in the corny category.
Piers Morgan and Susanna Reid take to the skies in the advert
The advert starts off with the stars from Good Morning Britain, This Morning, Lorraine, Loose Women, The Jeremy Kyle Show, Tipping Point, The Chase and Judge Rinder all walking through the countryside.
During their ramble they spot Piers Morgan in a grounded hot air balloon and they are encouraged by the GMB star to take a ride in his bright red, heart-shaped flying contraption.
Susanna tries to put some goggles on Piers
Susanna does not look pleased with Piers' attempts to fly the balloom
Piers pilots the balloon as the celebrities hop in
As they all eagerly run and hop into the basket, the Loose Women panel jostle past Jeremy and leave him at the back.
Meanwhile, Piers’ fellow GMB host Susanna tries to get him to put on a pair of goggles for the flight but he shoos her away and looks unimpressed.
Once everyone is in, the balloon takes off but it is only then that they realise some people have been left behind.
The Loose Women push past Jeremy Kyle to get to the balloon
The women of ITV daytime television in the basket of the ballon
Judge Rinder waves the balloon off
Bradley Walsh is seen hanging from a rope down the side of the balloon, but the others are quick to help pull him up and into the safety of the basket.
However, it appears that the stern Judge Rinder fails to make it and is left looking annoyed and shaking his head as they ascend the heights and fly off into the distance.
The film features Susanna Reid, Piers Morgan, Kate Garraway, Ben Shephard, Lorraine Kelly, Jeremy Kyle, Holly Willoughby, Phillip Schofield, Eamonn Holmes, Ruth Langsford, Andrea Mclean, Katie Price, Linda Robson, Jamelia, Saira Khan, Nadia Sawalha, Gloria Hunniford, Jane Moore, Judge Rinder and Bradley Walsh.
ITV's daytime programming runs every weekday from 6am to 6pm.