The Apprentice viewers mourn the loss of Ruth and her 'Technicoloured Dreamcoat'
SHE brightened up this year's The Apprentice with her 'creepy' sales technique, and near-naked antics, but viewers are devastated that Ruth Whiteley and her "Amazing Technicoloured Dreamcoat" have been given the chop.
The Apprentice viewers mourn Ruth's jacket on Twitter
The former DJ became the fourth aspiring entrepreneur to face the wrath of Lord Alan Sugar and his index finger after a far from purrrr-fect display in this week's pet product challenge.
But more than Ruth, viewers are gutted to see the back of her mutli-coloured wardrobe, which over the course of the evening has been compared to children's animation Elma the elephant, a clown and Andrew Lloyd Webber's Joseph.
While the audience on Twitter couldn't deny that the 47-year-old wasn't up the job with her "zero" sales, they were sad to see her go.
"Nooooo not Ruth and her colourful outfits! Really don't think she deserved to be fired #TheApprentice," wrote one devastated Ruth supporter.
Ruth made quite the impression with her jazzy jackets
@goggleboxsid I knew I had seen Ruth's jacket somewhere else... #TheApprentice pic.twitter.com/7Gd0kLTd81
— Northern Monkey (@FootballEars) October 28, 2015
The Apprentice: Ruth Whiteley gets fired
Noooooo not Ruth and her colourful outfits! Really don't think she deserved to be fired #TheApprentice
— Jessica Earnshaw (@Jessy_Earnshaw) October 28, 2015
Looks like Ruth has been sent out of boardroom and back to the 90s with her technicolored dream coat #TheApprentice
— Ricky Martin (@RickyMartin247) October 28, 2015
While former winner Ricky Martin joked: "Looks like Ruth has been sent out of boardroom and back to the 90s with her technicolored dream coat #TheApprentice."
Puns about Ruth and her wonderful supply of jazzy jackets were the talk of the town across social media as the nation mourned the loss of the contest's most colourful star.
Speaking after hearing the immortal words "you're fired," Ruth called her showdown in the boardroom with project manager Scott Saunders and Selina Waterman-Smith "one of the worst days of my life".
Ruth was let go after making 'zero' sales
She said: "I was floored, I was surprised, and I was terribly personally disappointed to be leaving. It was a complete and utter surprise to me."
Although, she assured she still values Lord Sugar, regardless.
"I value his opinion," she said. "Christ! I've paid to read his book. So I am interested in what he has to say, and I don't dismiss his comments lightly. I take them on board. I think he's great. I think he's fabulous. I hate that index finger of his, that's the only bit about him I don't quite like."
The Apprentice continues Wednesdays at 9pm on BBC One.