Meghan Markle humiliated as new popularity crash 'in line with business slump'

Meghan Markle's popularity in the US, as well as the visits to her As Ever website, have taken a nosedive in the first three months of 2026, a new report has claimed. The Duchess of Sussex launched her lifestyle brand, As Ever, in 2025, around the same time as her cooking show on Netflix, With Love, Meghan, which is linked to the brand.

Meghan’s stock includes her now viral flower sprinkles, various jams, wine, biscuit mixes and teas. While specific numbers for As Ever’s sales have not been officially released, earlier this year, it was reported that the website saw a 36% growth since October.

But new reports say that data from the first three months of this year shows traffic on the business’s website has dipped, and this correlates with a similar slump in the Duchess’s popularity among Americans.

US outlet Newsweek gathered web traffic data and compared it with a new YouGov survey to present an overall view of the Duchess’s standing.

The outlet’s royal editor, Jack Royston, noted: “There appears to have been a decline in her US popularity at broadly the same time as a significant drop in US visitors to her website.

“Correlation does not imply causation, and the overlap may be coincidental. However, if the trend persists, it is likely to draw attention from Meghan’s team as they plan their future marketing strategy.”

The outlet noted how Meghan’s popularity in the States has been seeing a “measurable dip” since January 2023.

It compared popularity data from YouGov America with audience data for As Ever from digital intelligence platform Similarweb, and the results were quite telling.

Meghan was liked by not even three out of ten (27%) Americans, while she was liked by 20% out of the 1,300 polled, giving her a net rating of just +2 for the first three months of 2026.

For comparison, in the third quarter of 2025, she was liked by 37% and disliked by 22%, giving her a net approval rating of +15.

The equation results in a 13-point decline over two quarters. Similarly, traffic on the As Ever website appeared to have slowed down in the same three-month period.

In December, it gathered around 246,000 visits, of which 108,000 were from the US. In January, overall visits climbed to 268,000, but those from the US fell to 89,000.

February showed a similar decline, with 213,000 visits in total, out of which 83,500 were from the US. March revealed some recovery with 226,000 (94,000 US) and 226,000 visits in April, out of which only 61,500 were from the US.

The US is the only country As Ever ships to.

Mr Royston concluded: “It is too early to establish any causal relationship between the two datasets, particularly given the seasonal nature of consumer demand.

“Not all visitors convert to customers, so the level of traffic recorded in subsequent months raises questions about how quickly that inventory is being cleared.”