Meghan Markle's latest 'disaster' brand launch is down to one thing, reveals insider
Meghan Markle has not had a smooth start with the rollout of her newly renamed brand, As Ever, and royal insiders had a thing to say.
Meghan Markle announces brand As Ever in February
Meghan Markle's latest announcement that she has renamed her lifestyle brand from American Riviera Orchard to As Ever only proves one thing, according to a royal insider.
The Duchess of Sussex made headlines this week after she officially announced the name of her new brand, which is set to launch sometime in the spring.
Meghan's announcement—branded a "disaster" by a former royal staffer—sparked mixed reviews. Some were excited about the news, while others criticised her for the name change.
The move sparked a backlash after internet sleuths spotted that As Ever is also the name of a small family business based in New York, while the duchess was blasted after her logo - a palm tree with two hummingbirds on each side - bore a striking similarity to a Spanish coat of arms.
Now, royal staff who used to work with her after her engagement to Prince Harry in 2017 say her latest move comes as no surprise.
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They told the Mail: "This is further evidence of what we’ve seen time and again with Meghan. She doesn’t like to take advice.
"I’m sure she would have been advised that it was better not to launch her company until everything had been thought through carefully."
The source added: "Meghan was offered so much advice and support after she moved to Britain, including from the late Queen, but most of it she ignored."
Meanwhile, former royal butler Grant Harrold said that it's not a great start for Meghan's brand whose latest problems will probe a "disaster" for her brand.
He told GB News: "It's a bit of a disaster, isn't it, for her? She's trying to launch this brand, and she's already had to rename it. And then when I saw the logo, it's very similar to the Spanish town's [of Porreres], so it's not great.
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"I think the town has actually said they're going to possibly fight her on this, so this isn't a great start to her new brand."
He added: "It's constantly this rebranding thing that's going on, which is quite interesting. We've had different brands - way back to Sussex Royal at the very beginning, we've now got this new lifestyle series that's coming out, and obviously, she's got this new brand that's going to go alongside it - it's very difficult.
"This is not something royals typically do. Prince Harry is a senior member of the Royal Family, so it's kind of uncharted territory that they're going into. And this is a bit of a disaster, because everything they seem to do when it comes to branding, it just doesn't seem to work."
