You can finally STOP your Samsung Smart TV keeping track of everything you watch

SAMSUNG has revealed details of a new privacy-focused app for its Smart TVs designed to enable viewers to keep an eye on the amount of data being gathered about their viewing habits.

By Aaron Brown, Express Affiliate Development Editor with 10 years of experience writing about the latest developments in consumer technology, product reviews, and buying advice

Samsung TV Privacy

Samsung has built a new privacy-focused app to let you know what's being tracked on your TV (Image: SAMSUNG)

Samsung has had a pretty stellar CES already. The South Korean tech giant kickstarted its appearance at the world’s largest consumer electronics show by revealing an with the ability to automatically adjust the picture based on the ambient light in the room – like the True Tone technology built into iPhone displays. It also , where it’s widely-tipped to unveil the Galaxy S11 and Galaxy Fold 2, as well as announcing the .

And now, the company has confirmed a new application for its TVs – Privacy Choices.

The new application isn’t so much about restricting the amount of data that Samsung collects on your viewing habits, but more about highlighting the data collection that’s taking place behind the scenes. Samsung will let you toggle off any data collection that you’re not keen on, but this is pretty limited.

For example, no matter how many toggles and switches you pull within the Samsung’s Privacy Choices app, you won’t be able to stop Amazon Prime knowing that you’ve spent all weekend bingeing Good Omens, Netflix from learning about your current tastes in movies, or Spotify raising the alarm because you’ve put Ignition (Remix) on repeat, and so on.

Privacy Choices won’t proactively suggest any changes, either. So, don’t hope to rely on it to keep data on your TV habits locked down.

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However, it’s still an interesting play from Samsung. The ability to know exactly what information is out there about your TV use may be of interest to viewers. And if privacy is something that concerns you, it could mean you’re more likely to pick a Samsung TV over its competitors, which are more opaque about the data being squirrelled away based on your viewing history.

Unfortunately, Samsung is staying tight-lipped about when we can expect to see the Privacy Choices app roll-out to Samsung Smart TVs worldwide. While it seems likely we’ll see the app appear on the latest range of TVs from the South Korean company, whether the app makes its way to older sets remains to be seen.

With any luck, Samsung will confirm more details during CES 2020. Express.co.uk is wandering around the trade show floor all week, so we’ll keep you updated about everything that breaks from Las Vegas.

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