Aldi makes new change to bread in UK supermarkets
Food campaigners are claiming victory after Aldi changed the name of one of its products.
Aldi has renamed one of its bread products after campaigners complained to Trading Standards. The retail giant's "Dark Rye Sourdough" is to be sold under the name "Wheat & Rye Dark Sourdough".
It comes after a complaint was made by the Real Bread Campaign (RBC), which is made up of various groups calling for better food and farming systems. RBC argued shoppers would think of wholemeal rye flour as a result of Aldi's use of the words "dark rye".
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It said that kind of flour was not listed in the legal labelling on the back of packs. Instead, wheat flour appeared as the main ingredient and rye flour as the second, according to trade magazine, The Grocer.
Aldi is reportedly going to change to legal declaration on the pack to state the loaf contains 31% rye flour.
RBC coordinator Chris Young said: "This is another case of a massive, multimillion pound corporation's failure creating extra work for a consumer protection body and a small charity."
The Real Bread Campaign is run by the charity, Sustain.
Mr Young said the trading standards service and RBC are underfunded and overstretched, adding: "Neither should have to pursue cases like this."
RBC reported the London Borough of Tower Hamlets as confirming amendments were already in progress on the line. Aldi has been approached for comment.
Campaigners previously claimed victory over Lidl, after a customer complained the retailer marketed "sourdough rye" when it was made from 56% wheat flour.
Lidl renamed the product from "Sourdough Rye Crusty Bloomer" to "Crusty Wheat & Rye Bloomer".
Meanwhile, a member of Sustain's alliance reported on Wednesday (May 13) that 44% of 546 sandwiches, wraps, rolls and baguettes sold in supermarkets and high street chains exceed the "high" salt red traffic light warning on labelling.
Action on Salt & Sugar also found 32 products contained 50% or more of an adult’s guideline daily maximum amount of salt in a single serving. The maximum is currently set at 6g.
Sonia Pombo, Head of Research and Impact at Action on Salt & Sugar, said: "It’s frankly unacceptable that some companies continue to sell sandwiches that exceed an adult’s daily limit in one go.
"Voluntary action has been allowed to drift for too long, and the result is a food environment that continues to put public health at risk."
She called on the Government to introduce "tough" mandatory measures.
