James Bond 25: You won’t BELIEVE how many MILLIONS brands are paying for product placement
JAMES BOND 25, Daniel Craig’s final 007 movie, sees brands like Bollinger, Heineken, Omega and Aston Martin forking out millions to feature.
James Bond 25: First look at filming in Norway
He has the looks, the charm, the fashion sense, the gadgets, the cars and doesn’t exactly struggle to attract beautiful women, so it’s not surprising that many men want to be like James Bond. Over the years brands have paid millions to be associated with 007 and especially so when it comes to Craig’s fifth and final outing currently known as Bond 25. As usual, 007 will sport the latest Omega watch and drive an Aston Martin, while Bollinger champagne and Heineken beer are back for new adverts on TV and product placements in the movie. According to Daily Mail, Bollinger have paid around £10 million to be associated with Bond again – having been so for the last 40 years.
In total, brands have paid a whopping £75 million for Bond’s endorsements in the latest movie.
Meanwhile, the latest Aston Martin he’ll be driving is rumoured to be the Rapide E.
Interestingly, this is an all-electric sports car which has been revealed at the Shanghai Auto Show this year.
The vehicle is the first zero-emissions car ever produced by Aston Martin.
Top speed for Aston Martin Rapide E is 155mph, with a sub-4.0 second 0-60mph time and a 50-70mph time of just 1.5 seconds. Rapide E will deliver its performance in a consistent and repeatable way as would be expected from a traditional Aston Martin product#AstonMartin #RapideE pic.twitter.com/pHpf6FAHfZ
— Aston Martin (@astonmartin) April 16, 2019
The Rapide E can reach 60mph in under four seconds, with a top speed of 155mph.
Back in 2012 on the Skyfall press tour, Craig defended the use of product placement in Bond movies as necessary to finance the movies.
He told Vanity Fair: "A movie like this costs $118 million to make – it's the nature of it, the size of the movie.
“And it costs another $200 million to sell it. So the $200 million has to come from somewhere.”
He added: “Product placement, whichever way you look at it, whether you like it or you think it's disgusting or whatever, it's what it is.
“Heineken gave us a ton of money for there to be Heineken in a shot in a bar... Without them, the movie couldn't get sold.
“[Bond] likes a lot of drinks - Heineken, Champagne. It's all in there."
Bond 25 will be released in UK cinemas on April 3, 2020.