Lord Sugar hits back at 'racist' backlash in Twitter rant ahead of The Apprentice final
THE APPRENTICE boss Lord Alan Sugar has his back at his own Twitter followers who have today accused him of being "racist".
Alana and Courtney face off in The Apprentice series finale
Posting to his 5.27 million followers, the 69-year-old said: "Danny Rose looks a bit like the guy who won Strictly last night."
Watching the football match between Tottenham Hotspur and Burnley FC, Sugar decided to share his thoughts publicly, sparking shocked replies.
"Just because he's black?," asked one, before another declared: "RACIST!"
Quickly hitting back, the TV businessman replied: "Shut up you idiot I look like Sid James because I am white. What is the matter with you people.
Danny Rose looks a bit like the guy who won Strictly last night.
"I don't know what is wrong with some people. What's wrong in saying one guy looks like another."
Outraged fans couldn't believe what they were reading, and compared the remarks to President-elect Donald Trump's previous social media posts.
"@Lord_Sugar maybe we will get our own #trump," tweeted one follower.
"@Lord_Sugar Lessons from 2016: Laugh at possibility of racism today, refer to him as 'Prime Minister Sugar' tomorrow," said another.
A third asked: "@Lord_Sugar W.T.F. Am I really seeing this conversation?," before a fourth noted: "@Lord_Sugar good old family racism from sugar there!
However, other supporters who had also been watching the match noted an extra blunder - it wasn't even Danny Rose.
"@Lord_Sugar you can't even recognise your own club captain from 5-10 years ago. Nevermind calling him Danny Rose hahaha," said one.
"@Lord_Sugar hahahahaha had your pants down here Lord Sugar," posted another.
A third said: "@Lord_Sugar oh please those who are saying it's racist l don't think so."
The Apprentice concludes tonight on BBC One at 9pm.