Only the Finest will do for Downton as Tesco sponsors hit show
TESCO has signed a multi-million pound deal to sponsor ITV’s Downton Abbey.
The supermarket chain is hoping its Tesco Finest range of own-brand items will benefit from the link with the hit country house saga.
The drama, starring Michelle Dockery as Lady Mary, Elizabeth McGovern as Lady Cora and Laura Carmichael as Lady Edith, returns to screens this autumn for its fourth series. David Wood, Tesco marketing director, said: “We are really excited to be working with Britain’s best-loved drama.
“Downton Abbey is a great brand fit for Tesco Finest. The show is well crafted, authentic and inspiring.”
Mark Trinder, sales director for ITV Commercial, said the deal was “the coming together of two of the UK’s most high-profile brands”.