Stacey Solomon inundated with support after emotional 'never in a million years' admission

Stacey Solomon has been showered with praise from her loyal fans for diving into a new business venture, as she rolls up her sleeves for an exciting project. The Loose Women star was over the moon last year when she revealed her investment in an eco-conscious, women-led enterprise called REHAB.

Nestled in London's bustling centre, REHAB was brought to life by entrepreneurial spirits Vicky Ellis and Anastasia Tozer. Their innovative product line boasts unique items such as hair oils, heatless curlers, and shampoo sheets.

Stacey's leap into backing the company signified her inaugural journey into the world of business investments, which the ITV star celebrated as a "huge moment in my life". The former I'm A Celebrity... Get Me Out Of Here! winner was captivated to invest in REHAB after becoming enamoured with one of their haircare treasures, confessing she "loved everything about" it.

She shared her astonishment, remarking: "It doesn't feel real. Growing up, investing in a small business is never something in my life I thought I'd have the chance to be able to do! I feel like I'm writing this about someone else."

Now, Stacey has taken to Instagram with bubbling excitement to announce that REHAB is prepping for its first-ever pop-up event, and she's been hands-on, crafting unique props for the big day. The mother-of-five gave her 5.9 million followers a sneak peek into her creative process, constructing life-sized versions of REHAB's iconic hair oil capsules, shampoo and conditioner sheets, and hair perfume.

Subsequently, the former X-Factor finalist was seen meticulously arranging these oversized creations next to their real-life products at the venue.

"I am SO F**king Proud," declared Stacey Solomon on her social media, accompanied by a video featuring Natasha Bedingfield's hit 'Unwritten', showcasing her DIY rehab props.

"Not only for making these GIANT DIY rehab props that I've been working on for AGES, but for the fact that we have a real life POP UP in LONDON [crying emoji]. US @rehabyourhair - my brand! ! !" (sic)

The star, who also presents Sort Your Life Out for the BBC, went on to say: "I can't even describe how emotional this is for me and Vicky and Lou Lou, who created rehab 2 years ago.

"Never in a million years did we imagine we could do this and we have put absolutely EVERYTHING into it. I can't believe it's real and it's actually happening.

"TOMORROW [crying emoji]. To think tomorrow at 3:30pm there will be actual people visiting our very own pop up is just the most SUREAL feeling EVER!"

"If you're near London tomorrow please come and see, us I'd love to say hi. We want this to be a chance to say THANK YOU for your incredible support, to show you new things coming, to giveaway rehab goodies, and to have the chance to try Rehab and shop it too.

"Thank you for everything guys honestly without you loving our hair products and being SO supportive there absolutely no way we could have ever achieved this. To the moon and back." (sic)

Stacey Solomon's husband, Joe Swash, was quick to express his admiration, commenting: "Proud of u bub," while her fans and followers lavished praise on her latest endeavour.

Enthusiastic fan @lovely.button.ups shared: "Incredible Stacey! You must all feel so proud of what you have achieved together." (sic)

Another admirer, @prettyinpinksquares, couldn't contain their excitement, writing: "Stacey this is EPIC! ! ! Defo got the Stacey touch with all of this! Well done ladies." (sic)

Meanwhile, @carolej69 commended: "Absolutely amazing as ever @staceysolomon these are epic." (sic)

The compliments continued to pour in as @crazycleaningcrawford exclaimed: "Seriously @staceysolomon is there nothing you can't do! ! ! This is epic!" (sic)

Echoing this sentiment, @georgiebellesboutique posted: "This is amazing @staceysolomon @rehabyourhair well done girls, I'm sure you will absolutely smash it." (sic)

An impressed @sade_home_life_ commented: "Wow Stacey. You're just so clever at everything you put your mind to." (sic)

And @faffyfox90 simply stated: "OMG these are amazing! You're so talented." (sic)