The pretty EU city just 3 hours from UK with £2.50 pints 'undiscovered by Brits'
This charming coastal gem is just 3 hours from the UK, with affordable pints, golden beaches, and rich history.
For British travellers seeking an affordable and picturesque European getaway, Varna, Bulgaria, could be the perfect destination.
Situated along the stunning Black Sea coastline, Varna is a hidden gem that has remained largely undiscovered by British tourists.
With flights from London taking just over three hours, this seaside city offers beautiful beaches, vibrant nightlife, and pints for as little as £2.50—a fraction of the price compared to popular destinations in Western Europe.
Varna is Bulgaria’s third-largest city and is often referred to as the "Sea Capital" due to its coastal charm.
The city's golden beaches stretch along the Black Sea, providing the perfect backdrop for relaxation and sunbathing.
Varna is also known for its historic landmarks, cultural festivals, and affordable dining options that make it an ideal spot for a budget-friendly holiday.
Varna’s vibrant atmosphere has led some to dub it the "Balkan Ibiza," thanks to its mix of lively bars, nightclubs, and affordable drinks.
Pints in the city centre often cost as little as £2.50, which is a stark contrast to the much higher prices found in European capitals like Paris or Amsterdam.
Varna has something for everyone, whether you're after a laid-back beach holiday or a cultural deep dive.
The city is home to the Sea Garden, a large park that stretches along the coastline, offering panoramic sea views, gardens, and plenty of spots for picnicking or casual strolls.
For those looking to relax, Varna’s beaches are perfect for swimming and sunbathing.
The main beach, Varna Central Beach, is lined with restaurants, bars, and beach clubs, offering plenty of opportunities to enjoy food, drinks, and the sea breeze.
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If you’re keen on history, make sure to visit the Roman Thermae, a massive ancient Roman bath complex, and Aladzha Monastery, a medieval cave monastery located just outside the city, offering serene views of the surrounding forest.
Travellers who have visited Varna frequently praise its mix of beauty, affordability, and laid-back vibe.
According to Tripadvisor reviews, the city’s charm lies in its unspoiled authenticity and the welcoming nature of its locals.
One reviewer said: “Varna is a beautiful city with so much to offer. The Sea Garden is stunning, and the beach is amazing. We were shocked at how affordable everything was, from food to drinks. We ended up staying longer than we planned!”
Another review raved about the affordability: “Varna is a hidden gem! We couldn’t believe how cheap it was to eat out or have a drink by the beach.
"A pint for £2.50? You don’t find that anywhere in Europe these days. Perfect for a budget traveller.”
Other visitors have pointed out how Varna still feels relatively untouched by mass tourism.
“It’s surprising more Brits haven’t discovered Varna yet. It’s a fantastic place for a holiday without the crowds you find in other European cities,” one traveller commented.
