Arsenal news: Adidas CEO lauds new £300m kit deal despite THIS factor
ADIDAS signed a £300million kit deal with Arsenal this week despite the German manufacturer’s CEO admitting the club has just come out of their “worst season”.
The new Arsenal kit deal, expected to land the north London club £60m-a-season for the next five years, will come into effect at the start of the 2019/20 campaign.
Adidas succeed Puma, who angered a large majority of Arsenal fans with their mundane designs for this season’s kits.
The Gunners will double their yearly kit sponsorship income with the switch, which should help bolster the club’s wage and transfer war chests.
Adidas created Arsenal’s jerseys between 1986 and 1994, and fans are yearning for the revival of retro-style kits.
When we look upon the Arsenal brand, it’s such a stellar, global brand, that’s been underperforming the last couple years
Kasper Rorsted, Adidas CEO
Speaking to CNBC about the deal, Adidas CEO Kasper Rorsted said: “Last year was probably the worst season they had.
“And we believe that, in the long term, there’s so much upside in Arsenal.
“When we look upon the Arsenal brand, it’s such a stellar, global brand, that’s been underperforming the last couple years.”
Last term, in Arsene Wenger’s final campaign, the club clocked their joint-lowest Premier League point tally since the inaugural 1992/93 season.
Arsenal kit deal: Adidas CEO has labelled last term the club's "worst season" (Image: Getty/Twitter: @CNBC)
Arsenal kit deal: The Gunners have hit form in the league, beating Fulham 5-1 on Sunday (Image: Getty)
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Arsenal have also failed to qualify for the Champions League the last two years after playing in 19 consecutive editions of the competition.
Under the fresh leadership of Unai Emery, the club have recovered from two early losses and sit two points off the league summit, however.
“When it came up for us it was a no-brainer,” added Rorsted.
Arsenal kit deal: The North London club have been with Puma for the last five seasons (Image: Getty)