BBC forced to apologise after 'accidentally' promoting Brut aftershave
THE BBC has been forced to apologise after complaints their Today programme promoted Brut aftershave.
James Anderson poses for Brut
The taxpayer-funded corporation was criticised after it appeared to advertise the product on its Radio 4 show while wrapping up an interview with cricketer Jimmy Anderson.
Sports presenter Garry Richardson said: “Jimmy Anderson, who was speaking to us in conjunction with Brut aftershave, who he is an ambassador for.”
Angry listeners took to social media to express how unimpressed they were.
It was on the Garry Richardson Radio 4 show
Jimmy Anderson, who was speaking to us in conjunction with Brut aftershave, who he is an ambassador for
One said: “Advertising Brut to get an interview with a cricketer. Rubbish. R4 Today NO. Get someone else. No ads on the BBC.”
Another wrote: “Was that just an advertisement for Brut aftershave on BBC R4 Today?”
One added: “Glad to hear that the Today prog has been sponsored by the great smell of Brut, that classy 70s pong. #r4today”
The BBC was forced to apologise, saying this “should not have happened”.
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Jimmy Anderson is the ambassador of Brut
A spokesman said: “This was a mistake. It should not have happened.
“We apologise and the programme’s sport production team is being reminded of the editorial guidelines on product prominence.”
This is not the first time the corporation has come under fire for brand advertising.
During last year’s Desert Island Discs singer Michael Buble chose a Rolex as his luxury item.
The singer is a brand ambassador for the watchmaker.