Meghan Markle in major rebrand as Duchess changes profile picture
The Duchess of Sussex has given her Instagram and As Ever website a new look.
Meghan Markle has updated her Instagram profile picture for the first time since returning to the platform in January 2025. As part of a major rebrand online, the Duchess of Sussex has also given her As Ever website a new look.
The original black and white image, which showed Meghan in a white dress, has now been replaced by an image of her sitting casually in an armchair wearing blue jeans and a fitted white T-shirt.
The new image also coincided with her As Ever website getting a fresh look, including footage of Meghan with some of her products. The polished clip shows her putting a raspberry in her mouth, arranging a basket of flowers, sitting on a kitchen counter, opening up a jar of fruit spread and placing a bookmark in a book.
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"Welcome to the World of As ever," the caption read on Instagram. "What began with fruit from Meghan’s garden, simmered into preserves in her home kitchen, has inspired our curated collections to bring surprise and delight to your everyday."
The website also features other new footage of Meghan drizzling honey and walking through an orchard. The rebrand also comes after eagle-eyed fans spotted a list of different size charts on her website, suggesting an imminent move to begin selling clothing.
The measurement guides show that adult garments span nine sizes, ranging from XS to 5XL. The largest option typically accommodates individuals weighing up to 25 stone.
Separate sizing information has been added for children's clothing, extending down to toddler sizes. Meghan appears to have since deleted the sizing chart page from her As Ever site.
The Duchess has previously spoken about the power and significance of fashion. She told Australian Women's Weekly: “Fashion is one of the most powerful industries.
“It influences how we feel and what we project. And even if you don’t say a word, you can convey something in what you wear.
“Over the last several years, I would hear about an incorrect designer getting credit for something I wore, either via affiliate links or press, and that never seemed fair.”
