Lady Louise's 'strategic move' as she's tipped to spark major change for Royal Family
EXCLUSIVE: Lady Louise could prove to be a great asset to the Royal Family and help 'modernise it' as she sees her popularity increase, claims PR expert.
Lady Louise Windsor was praised by a PR expert who claimed the young royal's recent appearance at Trooping the Colour was received positively by the public, which in turn had a great impact on her emerging popularity, as she was tipped to become a great asset for the Royal Family in the future.
Louise, the eldest child of the Duke and Duchess of Edinburgh, was all smiles as she braved the rain and headed to Buckingham Palace for King Charles's birthday parade, leaving royal fans delighted to see her again as last year, she did not attend due to university exams.
Renae Smith, founder and director of the Atticism, suggested that Louise's positive perception "underscores" her emerging popularity with the public and favourable image with the media, while she also labelled her "careful introduction to public life", while still in university, a "strategic move".
She explained to the Express: "As she [Louise] continues her university studies, her presence at royal engagements—albeit limited—suggests a careful introduction to public life, which is a strategic move.
The expert opined that the Edinburghs's eldest child "represents a younger generation" which could have a positive impact on the Firm's reach to the public as she can bring in a "fresh dynamic" to the monarchy and help modernise it.
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Ms Smith said: "Lady Louise represents a younger generation of the Royal Family, and her involvement in more official capacities could indeed bring a fresh dynamic to the monarchy.
"If managed well, her transition into a working royal could help modernise the public image of the Royal Family and appeal to younger demographics, thereby enhancing the monarchy’s relevance in contemporary society.
"For example, she received a lot of positive coverage about re-wearing a gown rather than getting a new one - which is something that could be seen as progressive, modern, and non-indulgent - something people will no doubt connect with during the current cost of living crisis etc."
The PR specialist added that Louise's more prominent presence could benefit the royals' image as she could champion "modern values" and engage in "public service that resonates with today’s societal issues".
She explained: "Her educational background and personal interests could be leveraged to align with charitable causes that address current challenges, making the monarchy appear more in tune with the public pulse. This alignment not only strengthens the institution's public image but also bridges generational gaps. I think the results of the recent appearance will be studied by their PR team, and I do believe that she will pop up more now - perhaps slowly at first - as we test the PR beast and how she may help boost the morale and PR surrounding the royal family.
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Lastly, Ms Smith suggested that the public's affection towards Louise could be seen as a "strong foundation" for her future role, which could in turn, result in boosting the Royal Family's popularity even more.
The expert claimed: "There is a potential for this popularity to bolster the overall image of the Royal Family, particularly at a time when the monarchy faces scrutiny and calls for modernisation.
"By increasing her visibility and responsibilities gradually, Lady Louise can grow into a role that not only reflects her personal capabilities but also enhances the Firm's connection with the public."
