Move over Victoria's Secret: Boux Avenue release RACY underwear Christmas advert
THE BOUX AVENUE Christmas advert has been released and the scantily clad ladies impressing a snowman through a window has divided opinion amongst fans. Who needs Victoria's Secret when you've got Boux Avenue?
Snowman gets his very own lingerie-clad snow woman
It was the Victoria's Secret show in Paris last night but that's not the underwear advert on everyone's lips - it's the Boux Avenue Christmas flick that's got people talking.
Move over Gigi Hadid because there's a new set of models in town.
The Boux Avenue ladies have hit a spike in popularity as fans debate whether they love or hate the new ad.
Released on the underwear company's Facebook page last month, the advert features a series of women in their underwear running around a house opening presents and having an amazing time.
Boux Avenue: The underwear brand have released their Christmas advert
Boux Avenue: The girls walk around the house in nothing more than underwear
The ad certainly shows off the best of Boux Avenue's underwear range with everything from stocking and suspenders to dressing gowns and eye masks.
But it hasn't impressed everyone. Sophie Marie Dennis said on Facebook: "A Variety of shapes and sizes and different looking women probably would of been more acceptable instead of the typical stereotypes good advert but same owld !!!!!"
Joanne Stevens added: "Yeah that's what us girls do run around in our undies. Come on!!! Really!!!"
While there wasn't a huge range in the size of model used on their advert, Boux Avenue does stock up to a 38G.
Boux Avenue: A snowman is given the fright of his life with the girls in underwear
There's a John Lewis Christmas advert and then there's a real Christmas advert
Jack Palmer seemed more than happy with the advert, saying: "I mean there's a John Lewis Christmas advert and then there's a real Christmas advert."
Amy Hoey added: "I prefer that tae the John Lewis TBH"
The seriously sexy ad features a wide range of underwear including the ruby cage plunge bra - almost identical to the bras seen on the Victoria's Secret catwalk last night.
The chain is owned by entrepreneur Theo Paphitis - and the name of the brand was reportedly inspired by a French waitress who served Paphitis when holidaying with his family in France.
Boux Avenue: Fans are divided about the advert
Sue Dover, Marketing and Ecommerce Director at Boux Avenue said: "We wanted a Christmas campaign that would engage women of all ages across the nation, driving them instore and online to see what Boux Avenue has to offer.
"We have taken a more targeted approach to our scheduling to ensure that we are reaching our customers, at the right time.
"We have also included outdoor 48 sheets this year, as another way to expand our reach and keep Boux Avenue front of mind in key locations.
"We feel confident that this campaign will ensure we are well and truly on the radar for this Christmas!"
Boux Avenue offers complimentary gift-wrapping on all purchases as well as a bespoke in-store bra fitting service, to ensure the perfect fit and support.
With sizes ranging from 6 - 18 with cup sizes available in 28 – 38, A to G, there’s sure to be something for everyone this Christmas at Boux Avenue.