Sony 4K TVs get major upgrade at CES 2017 and it could be time to ditch your ageing HD set
SONY has announced its new range of 4K TVs at CES 2017 and they feature OLED screens for the first time.
Sony has launched its new OLED 4K TVs at CES 2017
CES 2017 has seen LG and Samsung both unveil new 4K televisions.
Now it's the turn of Sony to reveal what's to come later this year as the Japanese tech giant unveiled all in Las Vegas.
Sony is concentrating primarily on products that, with HDR (High Dynamic Range) technology, significantly raise the bar on picture quality.
HDR is the new standard for TVs and helps to create contrast between its lightest and darkest areas and also produces a wider gamut of colours, allowing for a more vivid image.
However, as well as HDR and 4K, Sony is bringing another new technology to its TVs in the form of its A1 Bravia OLED range.
The firm hasn't, until now, launched a TV featuring this ultimate display.
The A1 series offers a totally new visual experience with the combination of superior picture quality of OLED with X1 Extreme, the world’s first sound system in a large screen TV (over 55inches), and its unique cutting edge form factor.
Thanks to OLED’s over 8 million self-illuminating pixels; the A1 series brings a significantly enriched visual experience with unprecedented black, authentic colour, blur-less image and a wide viewing angle.
The X1 Extreme precisely controls the tremendous number of pixels and extends the capability of OLED to deliver an exquisite 4K HDR picture.
And that's not all as there's also some clever audio technology tucked inside the TV.
The A1 series is the world’s first large screen TV which can emit its sound from the screen itself.
Taking the advantage of the OLED’s backlight-less structure, Sony developed a new Acoustic Surface sound technology which can emanate the sound directly from the screen.
Sony says this allows a perfect unification of picture and sound unattainable by conventional TVs.
Sony's new TV emits sound from its screen
Sony also announced and array of additional 3 series of 4K HDR and 3 series of Full HD HDR televisions coming to stores in 2017.
They all incorporate Sony’s proprietary technologies including the newly-developed 4K HDR processor X1 (XE90 and XE85 series only) to deliver industry-leading picture quality.
There's no pricing available currently but the TVs will be available later this year
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