Man buys promoted Twitter post to complain about British Airways customer service
A TWITTER user bought a promoted tweet to complain about British Airways (BA) after he claimed the airline had lost his father's luggage.
Tweeter Hasan Syed, who uses the @HVSVN, bought a promoted tweet to complain about the level of customer service he received from BA.
The Twitter user bought the tweet from the site's self-service ad platform and it was promoted on relevant search pages and on some users' timelines.
The tweet said: "Don't fly @BritishAirways. Their customer service is horrendous."
Don't fly @BritishAirways. Their customer service is horrendous
Mr Syed followed up his promoted tweet with posts on his profile updating people on his dealings with BA.
He pledged not to stop the ad campaign until BA managed to return his luggage and claimed he waited for hours for a response.
When BA replied to Mr Syed on Twitter they asked him to send them a direct message with his baggage reference to which he replied 'DM me yourselves'.
@BritishAirways @British_Airways is the worst airline ever. Lost my luggage & can't even track it down. Absolutely pathetic #britishairways
— (@HVSVN) September 2, 2013
@HVSVN Sorry for the delay in responding, our twitter feed is open 0900-1700 GMT. Please DM your baggage ref and we'll look into this.
— British Airways (@British_Airways) September 3, 2013
@British_Airways how does a billion dollar corp only have 9-5 social media support for a business that operates 24/7? DM me yourselves.
— (@HVSVN) September 3, 2013
A spokesperson for the airline said: "We would like to apologise to the customer for the inconvenience caused. We have been in contact with the customer and the bag is due to be delivered today."
Mr Syed told website Mashable that he had bought the tweet for New York City and UK markets on Monday night but did not disclose how much it cost.