Want to know where a Big Mac REALLY comes from? McDonald’s is inviting you to find out
THE GLOBAL fast food chain is certainly no stranger to heated questions about how their meals are made.
Want to know where your McDonald's meal really comes from?
Whether it’s the recipe for their infamous Big Mac sauce or what goes into their chicken nuggets, the McDonald’s menu often attracts a lot of curiosity.
The fast food chain made waves recently when they trialled their new range of garlic fries in San Francisco stores.
But not all of the interest is as positive, with numerous consumers sharing images of Happy Meals still perfectly in tact despite being left out for weeks or even months.
One of the biggest questions consumers want to know is where does McDonald’s food come from, and what happens to it between the farm and being served on our trays?
Consumers want to know where their food comes from
It seems McDonald’s UK wants you to find out. The fast food chain has unveiled their Follow our Foodsteps campaign, in a bid to show their consumers how it is done.
Using virtual reality technology, McDonald’s aims to transport consumers behind the scenes on their farms, factories and restaurants without the need to physically be there.
The campaign, which champions British and Irish farming, is in response to findings that three quarters (74 per cent) of people want to know more about where their food comes from.
Alarmingly, the survey revealed one in five people can’t explain the process behind food production.
Find out what is in Mc Donalds Chicken Mc Nuggets
There is a lack of understanding about where food comes from, but consumers are increasingly interested in how their food is source and made.
Director of McDonald’s Supply Chain Connor McVeigh believes the lack of understanding in the UK about where food comes from is having a ‘knock on effect on the food and farming industries.’
Speaking exclusively to Express.co.uk, he said: “There is a lack of understanding about where food comes from, but consumers are increasingly interested in how their food is source and made.
“By harnessing virtual technology we can give public a real-life glimpse of the supply chain on a scale like never before, helping them to be more informed when they eat out.”
The global chain has adopted somewhat of an open-door policy when it comes to what goes into their meals.
However McDonald’s meals are still the subject of much scrutiny from health officials and the public alike, with consumers sharing photos and videos of their indestructible nature.
A McDonald’s spokesperson said: “Our food is produced to the highest hygiene and food safety standards within the industry.
“A combination of high hygiene and food safety standards, a continuous frozen chain along the logistics, heat treatment of raw material at various stages of production, as well as low microbiological contamination rate and dry surface could be the reasons for no visible decay during some of these experiments.
“Different objects, food or otherwise, will decompose at different rates and in different ways to one another. However, McDonald's UK can confirm that there is nothing in its Hamburgers that shouldn't be there: McDonald's Hamburgers are made from 100% British and Irish beef.”