Subway launches new menu item but it’s only at 5 UK stores on Monday

Takeaway sandwich giant Subway is launching a highly unusual new sub available in just five UK stores, for one day only.

The Strawberries & Cream Sub promises ‘a fresh new take on the classic’ treat, in Subway form for just one day, on Monday, June 30. Coinciding with the beginning of Wimbledon tennis tournament, the ‘delicious’ new option promises ‘a rally between sweet and savoury’, Subway says.

The sandwiches will be given away free at five selected UK stores on Monday.

It comes just a day after the Express road tested M&S’ new strawberries and cream sandwich which made an impression with our reporter.

Subway said: Yes, strawberries. And cream. In a sandwich. The delicious rally between sweet and savoury is a serve no one saw coming - but everyone will want to taste. 

“Luckily, Subway is serving up this winning combo for free to fans who visit select Subway restaurants, including Wimbledon, for one day only on Monday 30th June 2025. 

“The limited-edition Sub is a bold twist on the traditional strawberries and cream summertime treat. Featuring freshly sliced strawberries, clotted cream, strawberry puree and Subway’s signature Italian white bread, it’s a match made in food heaven.  

Rusty Warren, Senior NPD and Product Innovation Manager, at Subway, said: "We all know that the tennis isn’t just about powerful serves and perfect volleys – it’s also about the iconic strawberries and cream. So, we thought, why not ace it and turn this legendary courtside classic into a one-of-a-kind Sub? The result? A deliciously indulgent sweet treat that’s set to serve some serious summer flavour. Trust us, it’s 30–love at first bite!" 

The full list of Subway stores offering the sandwich are:

• Wimbledon – 6/6A Hartfield Road