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Asda increases prices for customers working these 29 jobs from Tuesday

Supermarket giant Asda is ending a major discount in all stores from Tuesday for people working any of these 29 jobs.

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By Alex Evans, Deputy Audience Editor

Asda Supermarket store

Asda is ending the Blue Light Discount from Tuesday (Image: Getty)

Supermarket giant Asda has announced it will make a huge change in all UK stores from Tuesday as it axes a popular discount scheme it was partnered with.

Asda has announced the end of its Blue Light Card scheme from May 27, 2025, which means it will no longer offer discounts to people with Blue Light Cards, such as nurses, doctors, police officers and civil servants. Currently, people with Blue Light Cards can link them to their Asda Rewards app, and get 5% off all full price purchases. It means that on a £100 shop, Asda would give £5 cashback paid to customers into the app as money to spend in-store off your next shop.

But the offer is ending as of Tuesday at 11.59pm. Asda announced on its website: “Asda’s partnership with Blue Light Card is coming to an end on 27th May 2025. 

“From 13th May 2025 11:00 Blue Light Card members will no longer be able to link their Blue Light Card Membership to their Asda Rewards Account. Any accounts linked before this date will continue to receive the exclusive member offer as detailed in the Terms & Conditions until 27th May 2025 23:59, at which point the offer will be removed.”

The Blue Light Card scheme gives money off in various retailers for people who work in many public sector jobs and emergency services.


Those eligible for a Blue Light Card are in these 29 jobs:

  1. 4x4 Response
  2. Ambulance Service including retired
  3. Blood Bikes
  4. British Army
  5. Cave Rescue
  6. Community First Responders
  7. Dental Practice
  8. Fire Service including retired
  9. Highways England Traffic OfficerHome Office
  10. HM Armed Forces Veterans
  11. HM Coastguard
  12. HM Prison & Probation Services
  13. Lowland Search and Rescue
  14. MoD Civil Servants
  15. MoD Fire Service
  16. MoD Police
  17. Mountain Rescue
  18. NHS including retired & volunteers
  19. Optometrists
  20. Police including retired
  21. Red Cross
  22. Reserve Armed Forces
  23. RNLI
  24. Royal Air Force
  25. Royal Marines
  26. Royal Navy
  27. Search and Rescue
  28. Social Care Workers
  29. Teachers

It costs £4.99 and gives you discounts at stores including Halfords, Haven, Go Outdoors, JD Sports, Hotpoint and New Look.

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