Bootylicious Beyonce shows off her bikini body for H&M
BOOTYLICIOUS Beyoncé lived up to her name today as she posed in a number of bikinis for fashion brand H&M.
The Swedish brand have released brand new images of the singer as she shows off their new range of skimpy bikinis.
Despite having a young daughter, Beyoncé, 31, has clearly worked hard to regain her enviable figure and wasn't afraid to show it off in the shoot.
The first image sees her modelling a bright yellow crochet two-piece that features bead detailing on the bottom.
The 'Crazy In Love' singer is also sporting a huge red flower in her hair and lots of gold bangles on both of her arms.
Another image sees her revealing her washboard stomach in a black tassled bikini, while she grins at the camera wearing bright red lipstick.
Speaking about her collaboration with the high-street brand, Beyoncé said: "I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind.
"It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial," she added.
In another shot, the US star smoulders at the camera while wearing a green and white patterned two-piece that features halterneck straps.
It's clear to see why the singer was chosen as the new face for H&, and the brand's creative director, Donald Schneider, couldn't emphasise this enough,
"H&M’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise," he said.
"It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer."