Aston Villa news: Steve Bruce sent his chief scout to watch Alfredo Morelos
The Championship club's chief scout Tony Coton watched him in action on Friday night, according to Football Insider.
Morelos managed 90 minutes as Rangers beat St Johnstone by three goals to nil at McDiarmid Park.
The 21-year-old striker joined Rangers from Finnish side HJK Helsinki in the summer transfer window.
He has scored eight goals in 13 appearances for the Gers.
Villa boss Steve Bruce is on the hunt for a new forward ahead of the January transfer window.
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Aston Villa news: Alfredo Morelos joined Rangers in the summer
Outcast Ross McCormack’s loan move to Melbourne City freed up a place in the squad and a gap in the wage bill to strengthen the attack.
Bruce has first-choice striker Jonathan Kodjia back from injury but big-money signing Scott Hogan has failed to impress.
According to Football Insider, Rangers are prepared for interested clubs to firm up their interest in Morelos.
But the Scottish giants are not expected to sanction a sale midway through the season.
If Morelos does arrive then he will compete with youngster Keinan Davis for a place in the team.
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He said: “My advice would be soak it all up and take in all the advice you get.
“He needs to enjoy his football. The sport, especially nowadays, you can take it too seriously.
“When I say that, I mean enjoy it as much as you can as well as seeing it as your job.
“It was fun for me. I loved it. I played with a smile on my face.
“It’s also important to keep your feet on the ground and have the right people around you.
“My parents were great for that. I wasn’t allowed to do certain things. I had a good network around me. I have the same friends now that I had when I was young.
“My advice would be ‘this is your career, not someone else’s, so look after it’."