The England Under-21 international has been constantly linked with a move to Premier League rivals Liverpool and Tottenham since the summer.
But the 21-year-old - who's bagged 14 goals in all competitions this term - looks set to stay at The Hawthorns, unless newly appointed boss Tony Pulis says otherwise.
"I said in the autumn the club had no interest in selling Saido and that remains the case," Peace said.
GETTY
West Brom look to keep hold of sought-after striker Saido Berahino
I said in the autumn the club had no interest in selling Saido and that remains the case
Jeremy Peace
"Unless Tony decides otherwise, the view will surely be that he is far too important to us to consider trading.
"His goals are capable of keeping us in the Premier League and would be hugely difficult to replace.
"I wanted to take this opportunity to clarify the position and the club's thinking to our supporters now that Saido can put this unhappy chapter behind him."
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