BBC Strictly Come Dancing surprising 'top earner' revealed as pro rakes in fortune

The top five Strictly Come Dancing professionals with the highest social media earning potential have been revealed. The new statistics come ahead of the season 22 launch show this weekend.

On Saturday (September 14), the long-running BBC ballroom competition will return to the small screen. The showcase is expected to include a tribute to Amy Dowden while 15 brand-new celebrity contestants will meet their professional partners.

All pending couples will be hoping to follow in the footsteps of last series’ champions Ellie Leach and Vito Coppola by hoisting the Glitterball Trophy. Meanwhile, veteran hosts Tess Daly and Claudia Winkleman will return to the studio alongside Head Judge Shirley Ballas and her team.

Ahead of the programme’s revival, KingCasinoBonus has analysed the following various veteran Strictly professionals possess. The aim is to uncover who has the biggest advertising earning potential heading into the 2024 competition.

Express.co.uk has listed the top five dancers who could max out their earnings by partnering with brands on Instagram. These include Dianne Buswell, Johannes Radebe and Gorka Marquez.

5 - Vito Coppola

Italian dancer and reigning Strictly Come Dancing champion Vito Coppola, 31, has the fifth-highest earning potential of all the professionals competing on the show, as per new statistics.

It’s claimed around his 319,000 followers yield a 10.04 percent engagement rate, thus earning him roughly £1976 per post.

Vito usually uses his Instagram to promote his career options, including his current stint on Celebrity MasterChef and past Srictly successes with Ellie Leach and Fleur East.

4 - Dianne Buswell

According to new research, Dianne Buswell’s 998,000 followers afford her the potential to earn around £2052 per post.

The 35-year-old Australian dancer’s engagement rate is reportedly sitting at around 1.3 percent and previous partnerships include Schwarzkopf, New Nordic UK and Brass Monkey ice baths.

Dianne often uses her Instagram profile to share updates on her family and give insight into her relationship with former Strictly star Joe Sugg.

3 - Johannes Radebe

With 421,000 followers, Annabel Croft’s former professional partner, Johannes Radebe, has the third highest-earning potential of the Strictly Come Dancing cast.

It’s understood his Instagram posts boast an impressive 6.07 engagement rate and could rake in a whopping £2,128 per video or paid-for post.

37-year-old Johannes keeps his Instagram fans informed on his latest career moves, his red-carpet appearances and various run-ins with famous faces.

2 - Amy Dowden

Amy Dowden is expected to be honoured during the series launch of Strictly Come Dancing on Saturday after missing last year’s shows due to battling breast cancer.

Due to sharing the epic highs and devastating lows of cancer treatment as well as behind-the-scenes antics from her years on Strictly, the 34-year-old has amassed a staggering 677,000 followers.

As per new statistics, the Welsh dancer’s engagement rate is roughly 4.7 percent and is likely to earn around £2,166 per post.

1 - Gorka Marquez

The Strictly professional who has the highest earning potential is 34-year-old Gorka Marquez.

The Spanish star and father-of-two has a loyal following of 953,000 Instagram followers, yielding him an impressive 3.29 percent engagement rate.

According to research, it’s likely that Gorka could earn around £2,698 per post if he were to partner with brands and promote products.

However, the star usually uses his profile to post sweet snaps of his and Gemma Atkinson’s family as well as physique updates and training regimes.