Pet owners have more pictures of pets than partners or family members
Many Brits agree the pictures on your camera roll is a strong indicator of who or what people value the most

Pet owners have more pictures of their pets than loved ones. The average pet owner has 20% more pictures of cats, dogs and other beloved animals - than their partners or dearest friends and family.
A poll of 2,000 pet owners revealed they store an average of 176 snaps of four-legged friends on their device, compared to 147 pictures of their other half. Pets also outnumber other loved ones, with respondents storing just 65 photos of their parents and 57 of their best friends on average.
Overall, Millennials have the most pet pictures on their phones, averaging 217 images, followed by Gen Z with 204, while Boomers trail behind on 103 snaps.
It comes as 46% of people consider taking photos of something as a way of showing their love for it. Four in ten agree that a camera roll is a strong indicator of who or what people value the most.
For most people looking back on their camera roll makes them happy, while others feel nostalgic and warm.
In the last month, owners have added an average of 20 new pictures of their pets to their camera rolls as 14% said they snap pictures every single day – with these keen photographers taking around five photos daily.

Nearly seven in 10 (69%) pet photographers added they are now using AI features or filters on their device to enhance pictures of their pets.
The research was commissioned by Samsung to celebrate the launch of the Galaxy A57 5G, which has Awesome Intelligence and ‘Fun Mode’ camera features that lets users use AR lenses to transform into different characters such as a pug or cat.
But overall, 52% see their pet as a central member of the family, making them worthy of documenting at every opportunity.
When a pet is playing is the most likely moment to turn into a mini photoshoot (62%), although 56% can’t resist snapping a picture when their furry friend is fast asleep.
Despite 68% preferring candid shots of their pet behaving naturally, 70% still reach for their phone when their pet is doing something unusual or unexpected.
For nearly a quarter (23%), these photos don’t just stay on their camera roll, with owners regularly sharing them on social media. And 48% noticed pet pictures get more engagement than any other content they post.