Shoppers snap up drinks bargains at Aldi and Lidl
SHOPPERS at supermarkets Aldi and Lidl are snapping up drinks bargains and proving that the British notion of class is no longer holding them back, according to a new report.
Social embarrassment over shopping at Lidl or Aldi has now evaporated
The latest edition of the Wilson Drinks Report (WDR) reveals that 45 per cent of wealthier adults - classed as ABC1 - had shopped at Aldi or Lidl in the past three months, on a par with the lower socio-economic group C2DE.
Any social embarrassment over shopping at Lidl or Aldi has now evaporated, says the WDR research.
Red wine drinkers are more likely to have shopped for food or alcohol at Aldi or Lidl than any other drinker type, while lager drinkers are least likely.
A total of 56 per cent of red wine drinkers surveyed had shopped at Aldi or Lidl over the last three months.
The study found significant regional differences, with adults in London and the South East much less likely to have shopped at Aldi or Lidl than adults in the North East – although this is in part linked to store locations.