Christmas Day’s net bonanza
THE digital age has extended the festive present-buying deadline – to Christmas Day itself.
Sales are expected to hit record numbers during the morning having soared by 263 per cent in five years, according to online store Amazon.
The trend is partly due to more tablets and smartphones – with sales of gift vouchers peaking.
Xavier Garambois, vice president of EU retail at Amazon, said: “The digital revolution has certainly played a part in this growth and Christmas Day is our biggest day of the year for MP3 and Kindle book downloads as many people are buying content from devices they have just received.
“It’s not just digital items though. We are seeing purchases of everything from baby products to women’s clothing.”
Amazon said 11am is the most popular time to buy last-minute gifts as people panic.