Top of the Crocs: How Prince George has sent sales of sandals soaring
HIS mum has been setting trends since she dazzled her way into the public eye more than a decade ago.
Prince George was pictured wearing Crocs when out with mum Kate
Now Prince George seems to be following in the Duchess of Cambridge's fashionable footsteps.
Eleven-month-old George has sent sales of trendy "Croc" sandals rocketing since being pictured wearing them last week.
We've seen a massive increase in sales of kids' Crocband Crocs since the photo of him wearing a pair was released
The brightly coloured foam footwear - once dubbed the shoe everyone loves to hate - have enjoyed a sixteenfold sales increase on web sales site Amazon.
Daniel Silverfield, of the firm's shoe division, said: "Once again, Prince George proves there's no age limit on being a fashion icon.
"We've seen a massive increase in sales of kids' Crocband Crocs since the photo of him wearing a pair was released."
George wore his £26.99 Crocs while watching father Prince William play polo at the Beaufort Polo Club, Gloucs, last week.
Sales of children Crocs have increased sixteen-fold on Amazon
Kate has long been a fashion icon. Now George is following in her footsteps
Andrew Rees, Crocs Inc. president, added: "Since His Royal Highness was spotted in the shoes, they've become a best-seller, thanks in part to the 'Prince George effect."
Dressed in blue cardigan, white shirt and navy shorts, the youngster was closely chaperoned by 33-year-old Kate.
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Kate's fashion choices have caught on rapidly since she began dating Prince William in 2003, when they were students at the University of St Andrews.
Last year, she was voted joint top trendsetter by online clothing subscription service LeTote.com, alongside singer-actress Jennifer Lopez.
The Duchess eclipsed high profile women including President Barack Obama's wife Michelle, singer Beyonce, Hollywood A-lister Angelina Jolie and reality star Kim Kardashian.
George sported his fashionable footwear at polo match where dad William was playing