'I am not gorgeous' Dame Helen Mirren is the new face of L'Oreal Paris
THE Oscar-winning actress is characteristically modest as she's announced as the beauty giant's latest ambassador
Dame Helen Mirren sparkles in her latest role!
The Hollywood actress has been unveiled as the new face of beauty brand, L'Oreal Paris.
This is the first time the 69-year-old has put her name to a range of beauty products and she looks effortlessly stunning in the campaign images.
The pictures - which appear unairbrushed - show Helen with paired back make-up, bouncy hair and she is dressed in a smart black suit.
Being characteristically modest about the appointment, Helen said: "I am not gorgeous and I never was, but I was always OK looking and I'm keen to stay that way.
"I have always loved the L'Oreal Paris brand, and I hope I can inspire other women towards greater confidence by making the most of their natural good looks.
"We are all worth it!"
Helen is the perfect poster girl for L'Oreal's campaign and joins an impressive family of ambassadors, including Beyonce, Julianne Moore, Hugh Laurie, Jennifer Lopez and Eva Longoria.
Elen Macaskill, General Manager for L'Oreal Paris, said: ''For theatre and cinema audiences around the world, Helen Mirren is brilliant, irreverent, beautiful, sexy and quintessentially British.
"She is subtle and alluring, and to women in the arts she's an inspiration and a tireless supporter of emerging talent.
"As you can tell I'm a huge fan, and we're incredibly excited to introduce her as an Ambassador for our brand."