Google will help you pick your next smartphone, provided its not an iPhone
GOOGLE wants to be a personal shopper for your Android smartphone.
Google has tailored its advertising to showcase the variety on offer with the Android platform
Google recently kickstarted an advertising campaign based on the fact that Android handsets – like its users – all have slightly different priorities.
Some cater to those with a passion for photography, others have enormous tablet-like displays for watching video or slogging through Word documents on-the-go.
Unfortunately, picking the right handset from the wilderness of different smartphone sizes, cameras, processor power, battery life, manufacturers and models can be tough.
Luckily – Google wants to help.
Be together, not the same – is the latest Android advertising campaign from Google
You can narrow down the recommended smartphones based on other factors like screen size, mobile carriers and price
The US search giant has launched a new website to help narrow down the huge number of options available to buyers, by determining what you look for in a smartphone.
Users are asked what they are looking to use their next Android smartphone for – from categories iincluding taking photos, web browsing, listening to music, gaming and more.
Once you've told Google how often to plan to use your phone for at least three of these everyday tasks, it will recommend a handset.
The free-to-use website allows you to quickly narrow down the busy Android phone market
Google asks users what they will primarily use the smartphone to do
In our tests, we were recommended the latest handset from Samsung and LG
You can narrow down the recommended smartphones based on other factors like screen size, mobile carriers and price.
Unfortunately, the website is currently tailored for US buyers.
However – Britons can still use the site as a quick-and-easy way to begin narrowing down the plethora of Android phones on the market.
Express.co.uk tried out Google's new recommendation engine earlier this week.
The internet giant picked out the latest handset from Samsung, which the firm recently re-released with a limited edition Iron Man coat of paint, and the LG G4.
Express.co.uk has already tested out the LG G4.