Silky legs for ladies... by post
WOMEN in search of silky smooth legs are being offered the chance to buy specially designed razors via a new subscription service.
Friction Free subscriptions start from five pound per month
Friction Free Shaving posts high quality women’s shavers and replacement blades through the post each month in return for a subscription, which starts at £5.
It has also launched a highly popular women’s shaving cream.
The West Midlands-based firm has secured a £1.25million investment from one of Britain’s largest publishing groups, Northern & Shell, which publishes the Daily and Sunday Express, the Daily Star and the Daily Star Sunday newspapers, and OK! Magazine and New! Magazine.
Northern & Shell have invested £1.2million in the company
Northern & Shell’s group commercial director Richard Martin said: “This media partnership outlines our ongoing initiative to support promising start-up businesses in the UK.
“We have been hugely impressed with the tenacity of the team at Friction Free Shaving and believe that by working with us and our extensive portfolio of media assets, they have a unique opportunity to disrupt the sizeable and growing women’s shaving market.”
Briar Keen, co-founder of Friction Free Shaving, said: “We are thrilled about this deal and have already seen some really encouraging results.”