Does ‘groin grooming’ lead to better SEX? One fifth of men say YES
MANSCAPING is on the rise as gents are under more pressure than ever to look good.
How far would you go for better sex?
Once upon a time, a hairy chest was looked upon favourably as the ultimate sign of masculinity.
But now, thanks to the meticulously manicured likes of David Beckham and Daniel Craig, a bare chest is highly sought after.
And the hair removal doesn’t stop there.
According to a recent study, the trend of ’groin grooming’ is growing rather rapidly.
A new survey has found one fifth of men are taking the hair removal down south
The survey, conducted by Gillette, revealed that one in five men like to be bare down below as well.
Once thought to be just for the metropolitan gent, the removal of male pubic hair is becoming increasingly mainstream.
Why the lads are looking closer at their nether regions than ever before?
According to a research associate in social psychology at Lancaster University, Dr Matthew Hall, consumerism may be key.
A bare chest has become mainstream for men
David Beckham - Good Morning Britain
Speaking to MailOnline, Dr Matthew said: “Men are now under a lot of pressure to look after themselves and present themselves better.
“It’s not that men haven’t been doing things with themselves in the past, as they have.
“I think what is different about the current climate is very consumerist and capitalist which puts more pressure on men to do something.”
Experts say men are under more pressure than ever to look good