'Amaze!' Asda makes huge change to over 100 stores across the UK - full list
ASDA has announced a major change to over a hundred of its stores nationwide, and customers are delighted with the news.
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The supermarket has begun stocking clothes from online retailer Missguided at some of its branches. Shoppers are now able to pick up garments from the popular clothing brand at Asda’s George section.
Missguided has partnered with one of the UK’s biggest supermarkets in order to reach more customers.
The online retailer has started to sell its clothes via George at Asda.
From this week, the clothing brand will be stocking a selection of “bestselling pieces, newest drops and exclusive brand collaborations” at over a hundred Asda branches nationwide.
Its clothes will also be available online at george.com.
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Asda starting begun selling Missguided clothes from Monday, August 16.
The news was announced on Missguided’s blog, Babezine, as well as on Twitter.
The fashion retailer said on its website: “Ever been shopping for a meal deal or grabbing the weekly shop when you realise you have nothing to wear for the weekend?
“Haven’t we all. We are about to solve all your problems.”
It added: “At over 100 stores across the UK, you will be able to pick up a new pair of jeans with your pizza or a faux leather jacket with your pint of milk.”
Yesterday, Missguided tweeted that the news of the collaboration was “official” and listed which Asda stores were currently stocking its clothes.
The branches are located in all four nations of the UK.
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In Northern Ireland, the Asda stores in both Belfast and Enniskillen have started selling Missguided clothes.
The Scottish branches involved in the change are in Edinburgh and Glasgow, among others.
In Wales, Missguided clothes are available in Wrexham, Cwmbran, Cardiff, and Bridgend.
Meanwhile, there are various English locations, including Leeds, Rotherham, Sheffield, London, Derby, Folkestone, and more.
Customers have already expressed their delight at the news on social media.
One Missguided fan wrote on Twitter: “This is the collab we were all needing in our life!!!”
Another person said: “I’m so excited.”
One person simply commented: “Amaze!”
Another person added: “Omg!!!”
George at Asda said the move was part of its wider plan to partner with “relevant brands” and “create a compelling customer proposition for younger shoppers”.
Zoe Mathews, Vice President of George Product, explained: “We’ve already launched with a number of third-party brands to offer their products online and in our stores.
“A focus on test and learn and agile processes has enabled us to do this at pace, taking learnings from each to continually improve the customer experience.
“We continue to grow the roster of brands we’re able to offer, with more exciting collaborations planned that complement our core George fashion business.”
Full list of Asda stores selling Missguided clothes:
Aberdeen Beach
Altrincham Broadheath
Asda Living Belfast
Asda Living Broughton
Asda Living Chesterfield
Asda Living Glasgow Fort
Asda Living Island Green
Asda Living Leeds Crown
Asda Living Maidstone
Asda Living Rotherham
Asda Living Teesside
Asda Living Trostre Parc
Asda Living Wrekin Park
Ashford
Basildon
Biggleswade
Birkenhead
Boldon
Bootle
Bridge Of Dee
Bridgend
Broadstairs
Bromborough
Byker
Canterbury
Cardiff
Cheltenham
Chester Greyhound Rp
Clapham Junction
Clydebank
Colchester
Colindale
Corby
Crawley
Cwmbran
Derby
Dudley
Dumbarton
Dunstable
Eastgate
Edinburgh
Elgin
Ellesmere Port
Enniskillen
Falkirk
Falmouth
Farnborough
Folkestone
Gateshead
Glenrothes
Govan
Gravesend
Great Bridge
Great Yarmouth
Greenhithe
Grimsby
Hatfield
Havant
Hereford
Hulme
Hunts Cross
Kingswood
Lincoln
Livingston
Morley
Motherwell
Milton Keynes
Minworth
Nuneaton
Park Royal New
Patchway
Pentwyn
Perth
Pilsworth
Poole
Portsmouth
Pudsey
Queensferry
Redditch
Romford
Rushden
Sefton
Sheffield
Shirley
Slough
South Shields
St.Leonards
Stevenage
Sutton
Swindon Haydon
Tamworth
Toryglen
Trafford Park
Tunbridge Wells
Wakefield Durkar
Warrington
West Bridgford
Westbrook
Woking Sheerwater
Wrexham
Wigan