Superdry targets new music talent to play in stores and in marketing campaigns
SUPERDRY is sounding out emerging music acts to play in its stores and to appear in its marketing campaigns.
Superdry's half-year sales were up 20.4% to £402m, with e-commerce revenue growing by 31.6%
New acts identified by the fashion label will also appear at festivals as it seeks to broaden its appeal.
Headliners include grime act Aaron Unknown, who has worked with Stormzy.
Half-year sales were up 20.4 per cent to £402 million, with e-commerce revenue growing by 31.6 per cent, but pre-tax profit fell 28 per cent to £9.1 million due to currency moves.
Pre-tax profits however fell 28% to £9.1m due to currency moves
We have a clear brand positioning, an innovative approach to digital marketing, a disruptive multi-channel approach and a growing culture of operational excellence
Shares in the FTSE 250 firm dropped 190p to 1850p.
Chief executive Euan Sutherland said: “Superdry has further strengthened its position as a global digital brand obsessed with quality and design.
"We have delivered another strong performance demonstrating the unique advantages and attractiveness of Superdry and its relevance to customers around the globe.
Shares in the FTSE 250 firm dropped 190p to 1850p
"Our growth through our eight channels to market has further diversified the brand, both geographically and across channels, while continued innovation has further widened our product offer.
"Our focus is on executing against the growth opportunities we have identified.
"We have a clear brand positioning, an innovative approach to digital marketing, a disruptive multi-channel approach and a growing culture of operational excellence."