Hotel Chocolat doubles pre-tax profits as it launches subscription service next year
CHOCOLATE shop “lock-ins” and adding cafes has sweetened profits at Hotel Chocolat.
Hotel Chocolat has doubled annual pre-tax profits to £11.2million due to a 12% increase in revenue
The retailer, which has signed six new wholesale accounts with the likes of Amazon, Ocado and Fenwicks department store, doubled annual pre-tax profits to £11.2million on 12 per cent higher revenue of £105.2million.
Chief executive Angus Thirlwell said it was meeting demand for “experiences” by allowing entry to small groups after closing time for tastings and shopping.
He said: “Adding a cafe adds more reasons to visit.”
Angus Thirlwell has pioneered new Hotel Chocolat experiences, including after-hours tasting sessions
Consumers are living an ever-more mobile life and there is no reason why they shouldn’t be able to have Hotel Chocolat around them wherever they are
In addition, he said the retailer and brand will launch its new M-Box subscription offer early next year following a successful pilot.
Mr Thirlwell added: “We know that consumers are living an ever-more mobile life and there is no reason why they shouldn’t be able to have Hotel Chocolat around them wherever they are.
“This new proposition is a smaller box for £5 weekly, and the chocolates are sealed in a little pouch, which means that you can slip them into your gym bag, tuck them down the side of your briefcase, take them walking with you – all the things we know people want to do is now enabled with this M-Box.”