Posh crisps brand Tyrrells shuns Brexit fears to make its OWN US trade deal
TYRRELLS, the English maker of hand-cooked crisps, is to create hundreds of new jobs following its takeover by US food firm Amplify Snack Brands, shrugging off Brexit fears in the process.
Tyrrells shuns Brexit fears to make its own US trade deal
The company's managing director Mike Hedges said the up-market crisp maker is poised for a growth spurt following the £300 million deal.
He said: "We have no business in North America and Amplify has no business over here. They're going to take the Tyrrells brand and roll it out in North America and we'll take their SkinnyPop brand, and others, and do the same in the UK.
The English make of hand-cooked crisps is to create hundreds of new jobs
Over the next three years, we'll recruit hundreds globally
"We'll have to take on more staff to do that and I'd say that, over the next three years, we'll recruit hundreds globally."
Tyrrells currently employs around 500 people globally and the firm, whose stable of products include potato, vegetable and crinkle cut crisps and premium popcorn, raked in £84 million in revenues over the past 12 months.
Between a rock and a hard Brexit
Mr Hedges also brushed aside any fears that Britain's decision to quit the European Union would take a bite out of sales.
"In 2008, during the last recession, none of the premium crisp brands suffered and I don't think they will this time either - if there is a downturn," he said.