Bloomsbury Publishing has magic ingredient with Harry Potter and best-selling cookbooks
THE enduring popularity of Harry Potter and the success of cookery books by the likes of celebrity baker Paul Hollywood are continuing to work their magic at Bloomsbury Publishing.
Paul Hollywood's British baking cookbook has helped bring in the dough
Chief executive Nigel Newton said trading in the second half had been "good" and the group had traded in line with expectations in the year to the end of February.
Re-jacketed books featuring the boy wizard are understood to have sold well and Bloomsbury is also bringing out a new illustrated series of Potter books from the autumn.
Analysts also pointed to a pick-up in sales of Bloomsbury's professional categories including legal books.