Pamela Anderson teases her famous assets in lingerie-inspired outfit at Coco de Mer bash
PAMELA ANDERSON pulled out all the stops as she attended the Coco de Mer show at Annabel's in London this evening.
Pamela Anderson dressed to impress for the Coco de Mer fashion show at Annabel's this evening
In honour of the lingerie brand, the Baywatch star embraced the underwear as outerwear trend and donned a semi-sheer appliqué lace dress for the occasion.
The frock featured a bustier-style fit around the torso - allowing party-goers to glimpse at Pamela's famous assets - while the skirt sat demurely at her calves.
Upping the sex appeal, the beauty paired the number with a sheer black coat that was belted at the waist to showcase her hourglass figure.
Pamela rocked a lingerie-inspired ensemble for the star-studded event
Pamela Anderson in raunchy Valentine's Day advert
Adding some drama to the ensemble, Pamela finished things with sky-high stilettos and a theatrical black fascinator which sat atop her trademark blonde tresses.
Her make-up look was particularly glamorous, with the stunner emphasising her blue eyes with a generous application of kohl liner, bronzed cheeks and a dewy nude lipstick.
Pamela was without a doubt the guest of honour at the bash, given that the 49-year-old fronts the lingerie and erotic fashion house's new Valentine's Day campaign.
The steamy new advert depicts Pamela rushing home to get changed into some sultry golden underwear before dusting her bed with rose petals.
Pamela fronts the fashion house's new Valentine's Day campaign
Pamela oozed sex appeal as she made her way into the exclusive members' club
However, when the doorbell rings, the beauty simply bolts the door shut and dashes upstairs to get her hands on her sex toy.
Racy scenes then see the blonde writhe around on her sheets while moaning suggestively, before she turns to the camera and affirms: "F**k Valentine's Day."
Speaking about the raunchy advertisement, Lucy Litwack, the managing director of the lingerie brand, enthused: "It's about women taking control, moving away from stereotypes and allowing each and every woman to own Valentine's Day without worrying whether they have a partner. At the end of the day, no one knows you better than you."
Gushing about leading lady Pamela, she added: "She is beautiful, passionate, independent and intelligent and our beliefs are completely aligned.
"Women should feel empowered and everyone should be free to experience true pleasure."