Rosie Huntington-Whiteley journeys through snow-covered fairyland in M&S Christmas Advert
ROSIE Huntington-Whiteley takes a journey into fairyland in this year's much-anticipated M&S Christmas Advert.
FIRST LOOK: M&S Christmas Advert 2013
For the first time the brand has used Youtube and its website to debut the advert, which can be viewed here online.
Huntington-Whitley looks fantastic as she is transformed into 'Alice' and tumbles from the real world through a manhole into the snow covered enchanted forest.
Wearing the latest from M&S's Christmas collection, the model is taken on a journey through fairyland, from the Mad Hatter's Table to a flight on a magic carpet in her underwear.
The carpet then takes her to the land of Oz where the yellow brick road takes her with fellow model David Gandy to an Emerald door.
Helena Bonham Carter then appears as the mystical 'Wizard of Oz'.
The appearance of the actress is a massive achievement for the fashion brand as it hopes its Christmas offering will boost sales.
A number of stars have appeared recently for Marks and Spencer including Helen Mirren and Ellie Goulding to name a few.
With the launch of the advert of social networks and the theme of the Christmas advert, it seems the fashion brand is reaching out to a younger audience.