European city named the UK's most in-demand holiday destination for 2024
The study looked at search terms including "holidays to", "flights to", and "trips to" over the last 12 months to find the rankings.
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Looking for a holiday destination this year?
Are you more of a traveller who sticks to the same places year after year or do you like to go and experience somewhere new?
Do you prefer to relax and chill on a beach or do you like to go and explore the city and its history.
New research by Desert Safari Dubai Tours has found the most in-demand holiday destinations Brits want to go and visit.
The study looked at search terms including “holidays to”, “flights to”, and “trips to” over the last 12 months to find the rankings.
It found Amsterdam as the most in-demand location for Brits with a staggering 57,507 searches in the UK.
Meanwhile, “Flights to Amsterdam” came up as the most popular term with 49,150 average monthly searches.
In second place was Dubai, which scored an average of 52,544 monthly searches to the city. The term “Flights to Dubai” had on average 38,030 monthly searches.
Scoring bronze was the city that never sleeps New York which had an average of 51,169 monthly searches.
“Flights to New York” had an impressive 38,731 on average monthly searches.
Here are the top 10 most in-demand holiday destinations for Brits in 2024 as well as the average monthly UK searches.
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1. Amsterdam - 57,507
2. Dubai - 52,544
3. New York - 51,169
4. Paris - 43,326
5. Tenerife - 43, 305
6. Barcelona - 41,664
7. Dublin - 38,801
8. Gran Canaria - 33,907
9. Milan - 28,549
10. Istanbul - 28,097
Commenting on the findings, Magdalena Petrusic from Desert Safari Dubai Tours said: “It’s interesting to note how many of these destinations are located in Europe, and some are a relative stone’s throw away, which highlights the demand the UK has for warmer weather, and how people don’t want to go far for it.
"While many destinations worldwide may have affordable accommodation, the cost of flights makes the difference in decision-making when booking holidays, and it can often be a better option for a short-haul flight away."
Are any of these destinations on your travel list?