REVEALED: This is what holidaymakers consider top priority when choosing a destination
SECURITY is holidaymakers' main consideration when choosing a destination, new research shows.
New research has found that holidaymakers' top priority when choosing a destination is security
The report was published by Bournemouth University and travel search site Travelzoo published a week after a British coroner slammed security at a Tunisian hotel where 38 tourists were killed by a militant in 2015.
It recommended a “pass/fail” security accreditation for hotels and landmarks so holidaymakers can make more informed choices about where they stay.
A British coroner slammed security at a Tunisian hotel where 38 tourists were killed in 2015
Tunisia inquest: The rescue was shambolic and cowardly
Richard Singer of Travelzoo said the issue was now travellers’ number one concern: “Since Tunisia happened, safety and security has moved higher and higher up the agenda.”
Since Tunisia happened, safety and security has moved higher and higher up the agenda
The study said it had found that “97 percent of all respondents have personal safety at the forefront of their minds when choosing a holiday destination, and that the majority feel significantly more concerned now than they did in 2014”.
Mr Singer said: “Two years ago, the most important things to do with choosing a holiday probably revolved around price or sunshine. But now, it's just safety and security."
Some of the families of victims of the Tunisia attack said that they would have changed their plans if they had been aware of warnings about travel to Tunisia.
Travelzoo's survey involved 6,000 people in China, the United States, Germany, Britain, France, Russia, India and South Africa, and is due to be presented at a travel conference in Berlin.