The pretty seaside town on the Amalfi Coast with far less tourists than Sorrento or Capri

This town in the Amalfi Coast is often missed by tourists but is a great spot to explore.

By Alycia McNamara, Reporter

View of ceramics in Positano, Italy

Positano is a popular but small part of the Amalfi Coast - often overcrowded (Image: Getty Images)

Summer is upon us with millions heading to Italy’s famous Amalfi Coast, and to avoid the tourist crowds you should head to this hidden gem - Vietri Sul Mare.

Sorrento, Capri and Positano are the most popular spots to visit on the Amalfi Coast but they are often overcrowded and too busy to enjoy in high season.

Vietri Sul Mare is a hidden gem many travellers don’t know about it but for those who do, it’s often one of their favourite spots.

The coastal town is famous for ceramics which have been produced there for centuries, on every street you’ll see an array of bright colours, delicate patterns and complex artistic designs. 

Piazza Umberto I, the town’s main square is a great place to start exploring from.

Beach in Amalfi, Italy

The town of Amalfi dates back to 6th century BC (Image: Getty Images)

Venturing through the streets off the main square, you’ll be able to explore an abundance of traditional cafes and restaurants

This town makes a great base to stay in as Ravello and Amalfi are only a short drive away. 

You can also visit Salerno from this spot and there is a sightseeing cruise which passes through Vietri sul Mare. 

If you’re looking for somewhere to stay, Hotel Raito Wellness and Spa has hilltop views of Salerno and the Amalfi Coast. It is surrounded by citrus trees and gardens and has two outdoor pools and a panoramic sun terrace. One guest said: “Everything was perfect, it’s in an incredibly beautiful location.”


Vietri Sul Mare, Italy

Vietri Sul Mare is the first place at the start of the Amalfi Coast (Image: Ivan Romano)

One of the best beaches you should visit which is loved by locals is La Baia. Most beaches on the Amalfi Coast are pebble or rocks, but this 400 metre beach is one of the few with sand.

You can also visit La Crespella beach which sits at the bottom of a 16th-century watchtower and faces the Due Fratelli, two small rock formations which are famous in Vietri sul Mare.


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