Roger Federer’s agent opens up on $300m UNIQLO deal after Wimbledon shock
ROGER FEDERER’S agent says the Swiss star’s love for fashion was one of the key factors behind his decision to sign a $300m with UNIQLO.
Roger Federer wears new Uniqlo attire for Wimbledon
After 24 years wearing Nike apparel, Federer stunned the world of tennis by walking onto Centre Court in Japanese brand Uniqlo.
It had been reported last month that Federer would be making the landmark decision to leave Nike and join Uniqlo, but the 36-year-old was reluctant to discuss the deal.
And having worn Nike clothing in the build-up tournaments before Wimbledon and during practice at SW19 last week, it was expected that Federer would wear the American sportswear brand.
Everybody knows Roger has a tremendous appetite for fashion
But to the surprise of many Federer walked out for his match with Dusan Lajovic in a UNIQLO jacket, headband, shirt and socks.
It was then announced by UNIQLO that Federer had signed a 10-year $300m deal to be a Global Ambassador.
And Federer’s long-time agent Tony Godsick says the opportunity for the 20-time Grand Slam champion to join UNIQLO was too much to resist.
"It's a global opportunity with a lot of exciting plans," Godsick told ESPN.
"Mr. Yanai, CEO of UNIQLO, is really excited to grow Roger's brand in Asia and around the world.
“Everybody knows Roger has a tremendous appetite for fashion.
"It was a great relationship with Nike and this is going to be, too - one that carries well beyond Roger's playing days.
“Long term, we can create wonderful things together."